AOL, known initially as an internet service provider, also has an internal and an external Web search engine. AOL's external search engine provides listings from Google and the Open Directory Project, while sponsored listings in the external search engine come from Google's AdWords program . The internal version of AOL Search lists links to content only available within the AOL online service.
To do well on AOL's search you should submit your Web site to the Open Directory Project and have your Web site indexed by and optimized for Google.
AOL owns Netscape, which administers the Open Directory Project as a service for the Internet community. Netscape also uses Google as its search engine.
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